With 1m people registering for US crypto exchange Coinbase‘s forthcoming non-fungible tokens (NFTs) platform, this could mean the company recruited a further 1.5% of its existing customer base in just one day.
As reported, expanding into NFTs, Coinbase has launched a waitlist for customers interested in its new NFT peer-to-peer marketplace that will allow them to mint, buy, showcase, and discover such tokens.
Brian Armstrong, the exchange’s Co-founder and CEO, tweeted that more than 1m potential customers have signed up for Coinbase NFT since its launch on October 13.
In its shareholder letter for the second quarter of 2021, the exchange said that it had amassed some 68m verified users. The 1m that have registered for the waitlist translate into 1.5% of Coinbase’s existing users.
OpenSea says it has more than 300,000 users and provides access to more than 34m NFTs.
Meanwhile, some industry observers have expressed doubt whether this initial enthusiasm could be easily directed into future sales.
“Waitlist size, like download numbers from the app store or chrome store, is vanity metrics and means very little,” commented Ouriel Ohayon, CEO of crypto wallet company ZenGo. “This is 2021. Only true engagement metrics and customer happiness matter.”
The initial launch of the marketplace will support Ethereum (ETH)-based ERC-721 and ERC-1155 standards with multichain support “planned soon after,” Sanchan Saxena, Vice Product of Product, Ecosystem at Coinbase, said earlier this week.
“Based on your interests we’ll curate your personal feed. Your profile will showcase all your NFTs in one place, helping you connect with like-minded fans or artists,” Saxena said.